Building Expressions

Visual identities are an important signifier about who you are and what you stand for. Developed as a strategic plan, we can help build a series of expressions – as visual or as physical elements – to create relevant and memorable identity – for brands, organisations or places.


The overall perception of a brand, company or place is based on the experience of users. These perceptions are influenced by all levels of contact between the user and organisation. Much of this is determined by real and genuine actions – often in conflict to that of the visual or communication platform. The activities of the company should therefore also reflect and maintain the vision of that organisation.